Smarter Shipping. Safer Whales. Bigger Returns.
Whale Seeker® Certified Routes
With nearly 90% of everything we buy, sell, and trade transported by ship, our global economy runs on shipping. Yet this volume of ocean traffic crossing the world every day brings unseen and unintended consequences for one of the ocean’s most valuable and beloved marine mammals: whales.
Right now, our global shipping network is colliding, literally and figuratively, with the ancient migratory routes and communication networks of whales. In fact, 92% of whale ranges overlap with shipping lanes, while only 7% of the highest-risk areas are protected.
To put that into perspective, it’s the equivalent of a city where nearly every major road cuts through a school zone, but almost none of them are marked, and drivers are never asked to slow down.
We know shipping won’t stop, but there has to be a better way to ship. One that balances the global economy with the cultural, ecological, and economic value of whales.
In the 1970s, ‘Save the Whales’ was a rallying cry. Today, saving whales is also smart business.
Enter, Whale Seeker Certified Routes
Whale Seeker Certified Routes are a new global standard for planning, optimizing, and verifying shipping routes to make them more efficient for companies and safer for whales.
Heading 2
How do Whale Seeker Certified Routes work?
To change a global system will take work. What is the return on investment of this type of change?
Using whale-movement data, AI-based risk mapping, and independent verification, the program helps vessels:
​​
-
Avoid the highest-risk whale areas,
-
optimize speed and routing for greater efficiency,
-
and demonstrate real, measurable performance.
​​​
The result is shipping that is safer for whales and more efficient for business. A win-win.
This isn’t a label for the sake of a label. Our certification turns better routing into measurable value:
-
Lower fuel use through smarter speed and route optimization
-
Reduced risk of collisions, delays, fines, and reputational damage
-
Greater credibility with insurers, regulators, investors, and major brands
-
Access to emerging financial and insurance incentives tied to verified performance
In short: less risk, lower costs, and stronger market positioning.
We’re building the foundation for a safer, smarter global shipping system, and we’re inviting you to help bring it to life.
An initiative of this size, scale, and importance cannot succeed with one organization alone.
Early partners will:
-
Help define what responsible, whale-safe shipping looks like.
-
Demonstrate leadership in a space where expectations are rising faster than regulation.
-
Reduce operational and reputational risk through smarter routing and verification.
-
Be part of a credible, data-driven solution, not just a symbolic gesture.
​
This is a chance to move from intention to impact. To create a world where nothing is left behind and where the global economy thrives alongside biodiversity.
Make shipping smarter. Save the whales. Generate better returns.
Shape the Future of Smarter Shipping: Become an Early Partner of the Whale Seeker Certified Routes.