Join the Movement For More Cost-Efficient and Nature-Approved Shipping
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Sign up to join our Whale Seeker Responsible Route Program and help avoid collisions with whales while building a more cost-efficient, less GHG-intensive, sustainable maritime future.
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Adoption and disclosure are the main criteria for program certification.
Open to the maritime transport sector, consumer goods and other key players making a difference today for the health of our oceans.
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Program and early adopters announced at UNOC in Nice in June, 2025.
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Why participate?
• Manage your nature related risks in your supply chain
• Show your commitment to marine stewardship in addition to GHG ambitions
• Protect biodiversity by implementing sustainable shipping and prevent ship strikes
• Join other industry leaders to benefit from this program led by UNESCO recognized and B Corp-certified AI ocean tech innovator Whale Seeker
• Implementation is easy and integrates with your existing workflows
• Access impact metrics for sustainability reporting and compliance
• Get recognized – your logo will be proudly displayed alongside other adopters
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How to participate?
Adopters
Organisations ready to take action and achieve impact in the field, should join as adopters, committing to implement Whale Seeker® Responsible Routes starting in 2025.
This means:
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Commitment: adopting Whale Seeker® Responsible Routes for most sensitive areas and or most used shipping routes
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Membership: agree to become an official member of the initiative, contributing and supporting the community and achieving certification
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Reporting: publicly report annually on how the organisation is progressing towards implementation and impact of Whale Seeker® Responsible Routes and collisions
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Participation: join events and provide input to discussions and program
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Recognition: eligible for award program and participation in decision-making on work program outputs to support program implementation and extension
Supporters
If your organisation would like to support the Whale Seeker® Responsible Routes program you can become an official supporter. Corporations and other organisations who join as supporters are expected to work towards becoming an adopter.
This means:
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Commitment: working towards adoption and implementation of Whale Seeker® Responsible Routes in time​
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Membership: agree to become an official member of the initiative, contributing and supporting the community​
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Reporting: reporting annually on how the organisation plans to support blue biodiversity efforts with a particular focus on ship collisions ​
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Participation: join events and provide input to discussions and program
FAQ
Our main priority is ETA, how do Whale Seeker® Responsible Routes impact ETA? We understand it - time is money at sea. Whale Seeker® Responsible Routes are designed to avoid critical habitats without compromising operational efficiency. We monitor adoption rates because we understand that implementation may have to be progressive or not feasible for certain specific shipments.
Do I have to start adopting Whale Seeker® Responsible Routes for all my routes? Start small or go big: you can start by trialing one route, one season, or one region. Early adopters often begin with high-risk areas or during peak seasons for marine mammals. We will work out a rhythm that fits your operations and achievable yet ambitious targets for future improvements.
Ships cannot be maneuvered easily to avoid a ship strike, how can your solution help? The solution lies in prevention and efficient route planning. Whale Seeker® Responsible Routes provide pre-voyage routing recommendations based on scientific data as well as marine mammal monitoring. By planning ahead and navigating outside or slowing down in high-risk zones, your vessels can effectively reduce risks and situations where maneuvering would be necessary. It’s about smart, planned choices that fit your operations and sustainability ambitions.
Which data does Whale Seeker use to establish responsible routes? Whale Seeker uses a powerful combination of habitat information and marine mammal observations. Route recommendations are based on science and validated by experts in marine biology.
Does information on adoption and impact have to be issued at any particular time of the designated year? For early adopters, Whale Seeker will adopt to your operational calendar and sustainability reporting cycles. As the program will evolve this may be adjusted to better reflect our adopters’ and other stakeholder needs.
How will Whale Seeker publish the list of adopters? Transparency builds trust. Whale Seeker maintains a public list of adopters on our website and recognize them in our annual report. You will also receive a communications kit to help share your leadership story.
Where can I learn more about adoption and Whale Seeker® tools? More information on Whale Seeker tools are available in the product section of our website. You can also register for our next Responsible Routing webinar or contact our team directly for a custom onboarding session if you have specific questions at info@whaleseeker.com.
​Note: All supporters and adopters need to complete the below Application Form. Adopters will have to sign a declaration at the executive level in order to become eligible as an Adopter.
Become one of the first organizations to shape and demonstrate global marine protection through real, route-based action
1. Sign Up below to express your interest
2. Our team will follow up with next steps to assess alignment
3. Once approved, you’ll be listed as a program supporter or adopter and the work will begin!
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